Online Shopping Behaviour in Youth: A Systematic Review of The Factors Influencing Online Shopping in Young Adults

Abstract

This is a conceptual paper. The goal of this conceptual study is to investigate the internet buying habits of young adults. Online shopping has evolved into a global phenomenon. We always buy products online rather than in stores since it is more convenient. This demonstrates how easy access to the internet can help people locate the best goods and services at the best prices, options, and deals via their electronic devices. A lot of causes are driving the growth of internet purchases. This is because of the lower prices; people are beginning to utilise the internet to shop. It is less expensive and easier to research products and services online before making a purchase. Also, online cashless transactions allow us to shop from home and have products delivered by courier, saving our time and effort. Five factors influencing young individuals' decision to shop online and their behaviour were investigated. In this study, a systematic review was used as the research method. This conceptual article examined and compiled data from 15 research works on the topic of young adult online purchasing behaviour. Online shopping is frequently simple and allows young adults to find several items that they would not be able to get at the nearest physical store, which is the most obvious convenience aspect that drives them to do so. Furthermore, it has been demonstrated that young people's engagement in internet shopping. Empirical research may also be utilised to find similarities and differences in the views, attitudes, and purchasing behaviours of internet shoppers from foreign countries.