Abstract
There has been an exceptional augmentation of online shopping as it provides convenience comfort to customers. The propagation of online shopping has kindled pervasive research to explore which aspects drives consumers for online shopping from consumer and technology oriented view. Online shopping, especially, an online retail sale is becoming increasingly popular. Greatest issue with information technologies is to identify the factors that influence consumers to adopt such systems. Various researchers have added different factors and over the years, the original TAM has been expanded. Hence, the present study has been carried out to explicate most widely accepted factors of technology acceptance model (TAM).
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