Abstract
— This article explores the multivalent messages of the bachelorette, whose popularity in Atlantic Canada, where the study is set, is eclipsing other premarriage customs, such as the bridal shower. It argues that while the bachelorette may be read as a hyperbolisation and enforcement of a narrow conception of women’s possible roles, it also can be understood as resistance to culturally constructed gender values. Through “implicit coding” that includes trivialization (how can something called a “bachelorette” be taken seriously?), appropriation of the male model (the stag party), juxtaposition to the shower that outfits the bride for her role as a homemaker, and the use of humour to both distract and subvert, the bachelorette challenges the patriarchal category of “woman.”
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