Abstract
This study examines the role played by submission devices (mobile vs. desktop) in online travel reviewing behaviour. We analyse over 1.2 million online reviews from Booking.com and detect the presence and distinctive features of online reviews submitted by mobile devices. Our findings indicate that 1) the share of online reviews submitted by mobile increased at a very high rate over time (higher than the growth rate of those submitted by desktop); 2) there is a systematic and statistically significant difference between the features and distributions of online reviews submitted through mobile devices vs. online reviews submitted through desktops. We raise awareness of the role played by submission devices in online travel behaviour research and present implications for future research.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.