Abstract
This article introduces a cross-cultural research project involving researchers from Bangkok, Thailand, and Vienna, Austria, and explores the effects of social network services (SNS) on practices of friendship initiation and relationship management among young adults. The focus of inquiry was on differences with regard to the organization of social networks, practices of friendship management, and the mutual interference between media and technology usage and lifestyles. On the basis of explorative interviews and group discussions with young adults living in the two cities studied, we developed a standardized online questionnaire to examine how participation in SNS, such as “Facebook” and “Hi5,” has an impact on the meaning of friendship. In addition, we analyzed ego-network structures and their implications for social integration.
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