Online Purchase Decisions and Behaviors of Online Shoppers

Abstract

Introduction: The nature of online purchasing has taken shape and taken significant turns with the advent of Internet technology. Technology is continuously developing and widening, giving people a more comfortable life. The purpose of this research is to analyze the behavior of consumers in factors that influence decision-making. Methodology: Using a quantitative descriptive research design, a survey questionnaire was made and validated. The researchers chose 100 online shoppers in Qatar using purposive and quota sampling and distributed the research instrument, online using google forms. Result: The results of the study showed that all of the four influencing factors: Convenience, Time-Saving, Website Design and features, and Security, have made significant contributions in affecting the purchasing decision and behaviors of the respondents, additionally the study concluded that the younger buyers focuses more on aesthetics while the older buyers focuses more in practicability, female buyers purchased online more than male buyers and lastly online shoppers that has 3-4 years of experience are the highest on online familiarity. Discussion: Furthermore, this study shows the different factors that online shoppers focus on concerning their age, sex, and years of online shopping experience. Recommendation: E-commerce business owners should ensure that all four influencing factors, such as convenience, time-saving, website design and features, and security, are adequately managed and given explicit attention.