Abstract
Nowadays, the majority of people is connected to the world-wide web. Online services are included into everyday life to such a degree that non-use is almost impossible. Not only the young digital natives are online, also older users employ more and more online services. The amount of data created is vast but not without risks in terms of privacy behaviors. The present research addresses age differences in terms of attitude towards online privacy and privacy protection behaviors. Moreover, factors that can predict protection behavior and privacy concern, respectively, are examined. Via an online survey in Germany (N = 200), privacy concerns, trust in online companies, awareness of and experience with online data misuse, as well as their self-efficacy regarding protective measures was explored, contrasting younger and older users. It was found that older users significantly differ in their awareness of privacy issues and protect their data more actively than younger users. Furthermore, it was found that said protection behavior is mainly influenced by privacy self-efficacy, followed by privacy concern and trust. Privacy concern, in turn, is predicted through awareness and previous experience with data misuse.
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