Abstract

ABSTRACT It is mostly unclear which personal predispositions are associated with knowledge about how to protect one’s privacy online and actually protecting it. More elaborate knowledge on this topic may help in the design process of user interfaces. Therefore, we investigated person characteristics underlying individual differences in online privacy literacy and behavior. N = 1,073 (n = 500 men) participants completed the Online Privacy Literacy Scale, an Online Privacy Behavior Scale, the Big Five Inventory, and a test assessing crystallized intelligence in an online survey. Online privacy literacy and behavior were significantly, moderately positively related. Both were significantly positively related to crystallized intelligence. Online privacy behavior was additionally significantly positively related to Openness. The results give insights into individual factors associated with knowledge about online privacy settings and related behaviors. In addition, results can help optimizing design of user interfaces/assistive technologies that support (certain) users to implement their data protection rights.

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