Abstract
Our project E-pharmacy operates over the internet by selling prescribed drugs or medications online and sends orders to customers via the mail or other means. One of the technological advances that are set to create a significant demand in the next days is online pharmacy. When customers have a favorable opinion regarding online purchasing, it does not always transfer into regular purchase activity. The goal of this study is to look into the relationship between customer perceptions of values and dangers, as well as online buying attitudes and behavior, in the context of online pharmacy shopping. The convenience of purchasing medicines online has made it quite popular all over the world. Companies sell everything from prescriptions to other healthcare supplies on their websites. The Indian healthcare market is expanding rapidly, and both online and offline pharmacies are now operating equally.
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