Abstract
This study aimed to explore the online marketing strategies employed by small business enterprises in Taguig City towards a model for achieving a competitive advantage in the digital marketplace. The introduction provides a background of the study, the problem statement, the research objectives, and the research questions. The study employs a survey where the selected one hundred fifty-eight (158) respondents from Barangay Upper fifty-three (53), Central fifty-three (53), and New Lower Bicutan as the lowest number of respondents with fifty-two (52) using the purposive sampling method as the online seller subjected of this research study as samples for some purpose. Individuals for selected small business enterprises under this study were chosen as samples, thus representative of the overall population of business enterprises in Taguig City to identify the most common online marketing strategies used by small businesses. The qualitative method involves a deeper understanding of the challenges and opportunities faced in implementing these strategies.
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