Abstract
Online marketing strategies for community-based tourism in the Andaman cluster of Thailand
Highlights
The survey instrument was adapted from previous research
The link to an online self-administered questionnaire was shared with potential respondents via social media sites
the study found that current online marketing situations of CBT destinations
Summary
In order to accomplish the primary goal, the objectives of this study are as follows: To analyse the current online marketing situations of CBT destinations in the Andaman cluster of Thailand. To investigate online marketing factors influencing CBT tourists’ intentions to visit the Andaman cluster destinations. To initiate effective online marketing strategies for CBT destinations in the Andaman cluster of Thailand
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