Online Marketing Communication Strategies and Value Creation of Women's Fashion Clothing Business.

Abstract

When buyer behavior shifts to a new standard Brands need to develop techniques and communication methods that can create both interest, present value, attract and communicate goals. Including different identities consistent with the behavior of the new standard of buyers appropriately Therefore, online marketing is considered to be very popular nowadays. Therefore, the researcher is interested in studying online marketing communication strategies and creating added value for women's fashion clothing businesses. The research results were obtained from this study. Able to use the knowledge gained as a guideline to add value to brands and products to build credibility. And able to step up to be the number one in the minds of the target group. This will be the cornerstone to help businesses grow sustainably by collecting data from female consumers who buy goods and services online. A random sampling of 500 people in Bangkok and a questionnaire was used as a tool. Statistics used in data analysis were percentages in measuring the personal attributes of respondents, mean, and standard deviation (SD.). The results showed that Most of the respondents were satisfied about the understanding of the target group was at a high level, but when considering each aspect, it was found that it was at a high level in all aspects. The average from high to low is Get to know the next target group and understand the behavior of the next target group. There is a target audience. As for the item with the lowest average, content marketing is satisfied with Clear communication, at a high level. But when considering each aspect, it was found that it was at a high level in all aspects. The average from high to low has effective communication followed by neutral communication having clear communication on point, and the item with the lowest average, having a variety of communication channels Respondents were satisfied with access to all channels that consumers at high levels but when considering each aspect, it was found that it was at a high level in all aspects. The average from high to low is sticking to the trend of social participation, followed by a collaboration with creative the next step is to create the most reliable content, the part that has the least average, and cooperate with the agency