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Abstract
The article presents the results of a genre-thematic analysis of 1129 texts recognized as the most popular in 2019 on the platform Ficbook.net. It was found that young people of generation Z - the authors of these works (prose, poetry, journalism), were broadcasting existential anxiety and depression, tell stories which content is mainly related to violence and sex. The research is innovative in connection with empirical material that has not been studied before in the context of the problems of socialization of the digital generation. The features of socialization and motivation of "digital natives" representatives, their behavior in social networks and in real life are revealed. The results obtained can be useful for specialists in media communications, as well as psychologists, sociologists and teachers.
Highlights
The idea of this article came to its authors in connection with the TV show "Let them Talk" study
Statistical monitoring of the BFF platform with the help of the Similar Web analytical service shows that the target site with which Ficbook.net is connected by the highest conversion is the social network VKontakte (VK)
Rusability analysts give the following characteristics of the VK user audience: "The maximum level of engagement is observed in the 18-24 age group – almost every day 91% of respondents use social networks
Summary
The idea of this article came to its authors in connection with the TV show "Let them Talk" study (see: Algavi, Volkova, Kadyrova, Rastorgueva, 2018). "Xs" survived the Afghan War, Chernobyl atomic power station accident, the AIDS epidemic, the collapse of the USSR, the crisis of the 1990s, and the painful breakdown of cultural and moral guidelines and values. These people are focused on the result, while it is not so important for them how it is achieved, and the main values for them are freedom, lack of constant control (Chernikov, 2014: 156), individualism, self-hope, the desire for choice (Volkova, 2013), readiness for change (Ozhiganova, 2015: 96)
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