Online Learning and the Use of Audio Recordings for Career Exploration, Job Search, and Networking

Abstract

The use of online platforms in higher education as an alternative to traditional residential classrooms has grown dramatically in recent years. The integration of online technology into pedagogy technology is acknowledged as a useful means for addressing the characteristics of Generation Z, an age cohort for which technology is second nature. This chapter examines the efficacy of the use of audio recordings as an additional pedagogical tool for engaging students in both active learning and information dissemination on career opportunities and methods for career advancement. Specifically, the chapter reports on a case study in which active learning was employed in an online course – Retail Management – an undergraduate elective course taught in the marketing major at a large public institution. Audio recordings, labeled “Professionals on Demand (PODcasts)” were used to provide insights into career explorations, job searching, and networking. To conclude, directions for future teaching practice and research are provided.