Abstract
Research about online journalism has been dominated by a discourse of technological innovation. The “success” of online journalism is often measured by the extent to which it utilizes technological assets like interactivity, multimedia and hypertext. This paper critically examines the technologically oriented research about online journalism in the second decade of its existence. The aim is twofold. First, to investigate to what degree online journalism, as it is portrayed in empirical research, utilizes new technology more than previously. Second, the paper points to the limitations of technologically oriented research and suggests alternative research approaches that might be more effective in explaining why online journalism develops as it does.
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