Online insurance's business process and marketing decision

Abstract

With the development of information technology, the internet rapidly steals into our daily life, which brings profound changes to each industry. Even the insurance sector, regarded as “the last sleeping giant” in financial industry, is getting rid of the bondage of its complicated rules and regulations, and increasingly involved in a new revolution. Websites providing insurance consulting and doing policy sales spring up in western countries in recent years. With more and more netizens buying insurance and more and more insurance companies conducting their business online, online insurance will become a future trend in the insurance market.