Online Identities in Politics. Technological and Content-Based Approach

Abstract

Abstract In this study, we examine a particular form of organizational identity, the issue of political organizational identity. We have chosen a technology and content-based approach and are looking for the answer to how technology influences identity formation, what role social media plays in shaping online political communities, and what characterizes a definable and strong online political identity. The impact of new communication technologies and media platforms has now reached all levels of society. It has influenced many aspects of everyday life, transformed politics, the economy, and culture, and has an impact on institutional identities as well. To identify the forces shaping institutional identity, we examine the role of digitalization, network technologies, and algorithms and the presence of social media and, finally, bring the Occupy Wall Street movement as an example of reshaping online identities.