Abstract
The purpose of this study was to determine the gamers’ preference for massive multiplayer online role-playing games (MMORPG) played by gamers. A descriptive-causative type of research was used to describe the five attributes and categories of massive multiplayer online role-playing games (MMORPG) by getting the utility of the combinations of attributes: theme, strategy, social interaction, weapon, and dynamics. It was found out that the average age of an MMORPG player aged 20.34 years, playing MMORPG in 6.08 hours, uses social media in an average of 6.82 hours, and spends an average of Php 68.07 for playing MMORPG. In addition, majority of the respondents are males (58%), and almost all are single (94%). In terms of influence, gamers who were not influenced by someone in playing were more dominant (56%) than those gamers who were influenced by someone (44%). Conjoint analysis reveals that the dynamics of a game is the most important attribute for the gamers’ preference for MMORPG, followed by dynamics are theme, social interaction and weapon, and strategy. The highest preference for MMORPG is a combination of battle type theme, with upgraded weapons and played by team and the social interaction is present with a magical dynamics.
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