Online Freelancing Intention among Female Graduates

Abstract

Gender-based unemployment disparities persist in Sri Lanka, even though women possess high levels of education. This study examines the intentions of female university graduates to engage in online freelancing, which provides flexible work opportunities and could potentially address this issue. The study presents a research methodology that is built upon the Technology Acceptance methodology. It examines characteristics such as perceived use, ease of use, perceived security, internet literacy, and degree type in relation to the intention to engage in online freelancing. Findings reveal that perceived usefulness, ease of use, perceived security, internet literacy, and the type of degree significantly influence the intention to engage in online freelancing. The direct influence of perceived usefulness and ease of use on intention shows the need of addressing the benefits and user-friendliness of online freelancing platforms. Perceived security plays a crucial role in building trust, particularly in transactions and data sharing. Respondents with moderate internet literacy and business-oriented degrees show higher positive intentions. The study concludes by providing recommendations for online freelancing platforms to enhance perceived usefulness, user-friendliness, and security and to cater to a diverse audience, including those with varying internet literacy and educational backgrounds. Collaboration with educational institutions is suggested to bridge the gap between education and online freelancing readiness. Regular assessment of user perceptions and continuous improvement are advised to adapt to evolving user needs and preferences. This research contributes to the understanding of the factors influencing the intention of female graduates to participate in the online freelancing market in Sri Lanka.