Abstract
Shopping foods online is different from shopping other things online. To stimulate more thinking and enrich potential future research imagination, this paper reviews for online food shopping features, offers a commentary, and proposes future research directions. The propositions include the following: (1) The design and implementation of online food shopping (eco)systems should engage the consumers and other stakeholders to co-create collective and social values; (2) A better fit between technologies’ and food businesses’ natures could generate better applications for online food shopping; (3) A business model with sound finance systems becomes the core of a healthy online food ecosystem; (4) The interaction and transformation between online (virtual) and offline (virtual) food businesses determines the dynamic development of future food shopping.
Highlights
Most studies on online shopping focus on the implications and benefits of e-commerce
The review will conduct critical propositions reflected from these studies to propose future research directions
The majority of studies examining online food shopping have provided sufficient evidence highlighting both the implications and benefits of e-commerce. Most of these studies generalize all forms of online shopping and ignore the fact that shopping foods online is inherently different from buying other commodities
Summary
Most studies on online shopping focus on the implications and benefits of e-commerce. This focus is expected to increase as more people are pushed toward shopping online in a bid to avoid crowded shopping malls for fear of contracting the dreaded COVID-19 virus. A gap in the literature, is that while the topic is rife with studies detailing how online shopping works, there is limited research on shopping foods online, which is inherently with very different characteristics from buying other kinds of commodities via the World Wide Web. food is one of the most common products for the mankind, and so are with great impact for human’s online shopping life. The academic review is significant to both researchers and online food stores as people across the world start embracing online shopping more than ever before
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