Abstract
Abstract While ICT is burgeoning in southeast Asia, online food delivery (OFD) picking upstream due to its concrete influence on the mob’s experience. The COVID-19 pandemic caused an unprecedented impact in most commerce including OFD due to the escalation of safety aspects. On account of the explosion of the pandemic and to prevent the spread of COVID-19, socio- and economic factors arise that likely turn OFD potential user’s attitudes and behavior. This report highlights a six-month-long online survey (n = 158) in Bangladesh that analyzes the fluctuation in OFD consumer tendency, identifying the polarization of potential purchasers during the COVID-19 and considering the safety, e-satisfaction, and e-trust. Besides, we also discussed the associations between these determinants that are responsible for polarizing the consumers into marginal groups during the pandemic in developing countries like Bangladesh and proposed some suggestions for OFD service providers based on our findings.KeywordsHuman-computer interactionBangladeshOnline food deliveryE-trustSafetyConsumersClusterCOVID-19Pandemic
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