Online Focus Group: A Tool to Evaluate Online Students' Course Experience

Abstract

This study suggests that virtual focus groups can be used as a powerful research tool to evaluate students' online course experiences. Students taking courses through the Internet want to be in control of when to access their course content. They also want to be able to decide when and how they interact with their peers and professors. In other words, students are striving for flexibility. Due to the fact that online courses require a different array of preparation, infrastructure, technical support, technology expertise, and course methodology; the evaluation of student online course experience(s) requires a different evaluation paradigm. In this study, the researchers combined the focus group with the Delphi technique and were able to verify the important matters that made an impact on students' satisfaction with the online course(s) they took. The uniqueness of this study is related to the adoption of asynchronous communication into the focus group research technique.