Abstract
ABSTRACT As in many countries, lockdown measures to control the COVID-19 pandemic in South Africa resulted in the large-scale cancellation of cultural festivals. To preserve business continuity, many festivals shifted to online events to continue providing value for audiences, sponsors and artists. This paper focuses on the experiences of two of the oldest and largest mixed festivals in the country: The National Arts Festival and the Klein Karoo Nationale Kunstefees. Both festivals adapted by shifting online, necessitating significant programme, business model, and management innovation. Using the framework provided by the literature on visitor leisure experiences and e-eventscapes, the paper questions how arts festivals have achieved new e-eventscapes alongside providing online cultural programming. The paper uses a mixed methods research approach to analyse the experiences of festival managers and audiences in the differing approaches developed by the two festivals. Theoretical and practical implications from the study are discussed in the conclusions.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.