Abstract

Since the advent of the Internet as a medium for online commerce, it has emerged as a critical medium for firms to interact and indulge in commercial transactions with their customers and business partners. Yet, the enormous growth in e-commerce and online transactions across the globe has been accompanied by a fall out arising from the number of disputes related to the online commercial interactions. The disputes have arisen for various reasons, but primarily due to the nature of e-commerce as an asynchronous mode for online transactions. The distinct of such disputes in e-commerce have also led to the growth of online dispute resolution mechanisms. A modern e-alternative to traditional lawsuits is the Online Dispute Resolution (ODR) – a collection of online, out-of-court techniques that in recent years has become one of the key areas in the legal world.

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