Online Dating Is Shifting Educational Inequalities in Marriage Formation in Germany.

Abstract

Digital technologies govern a large part of our social lives, including the pursuit of a romantic partner. Despite recent inquiries into the social consequences of meeting online, what remains unclear is how the link between education and union formation varies in online versus offline meeting contexts, particularly on the backdrop of growing educational gaps in marriage. Using 2008-2019 pairfam data from Germany (N = 3,561), this study ran a series of Fine-Gray competing risks models to assess how online dating shapes the transition to marriage for partnered adults with nontertiary and tertiary education. Results reveal that irrespective of education, men in online-formed couples had greater chances of marrying than men in couples established offline. Highly educated women who met their partner in nondigital ways were less prone to marry than lower-educated women; for women in couples initiated online, however, the pattern was reversed. The internet dating marriage advantage of well-educated women was partly related to better matching on marriage attitudes and gender ideology. Facing a scarcity of eligible partners offline, high-educated women draw on more abundant online options to select more egalitarian-minded men. This study overall suggests that internet dating fosters an uneven distribution of opportunities for marriage, highlighting the role of digital partner markets in the social demography of union formation.