Abstract
Health organizations are increasingly looking for effective strategies for interaction and for maintaining long-term and mutually beneficial relationships with their employees. The growth of digital environments in particular, during Covid-19 Pandemic has offered a fresh avenue for employees to communicate with external publics through social media in crisis. During Covid 
 19 Pandemic, major healthcare sectors have been deeply impacted, nurses in Jordanian hospitals are suffering from a great challenge from their top management due to weak transparent communication and during a crisis, many reports nurses indicate that their organizations or leaders do not promote communication or the sharing of information and ideas. This represents the problem in which nurses do not have faith in the tolerance or benevolence of their managers. Jordanian hospitals reputation is increasingly questioned during the COVID-19 crisis (World Health Organization, 2020). This crisis involving Jordanian hospitals has resulted in declining nurses trust in the health care sector and their nurses more adversaries by sharing negative information about their hospitals on social media. ultimately turned into emergence of crisis communication in the healthcare sector and the decline of nurses’ support for their management. If the current trend persists, may likely lead to an unfavorable reputation for future of health care sector in Jordan. Taking this into consideration, the current paper expects to further explore and comprehend, employee's online communication behaviors during Covid-19 Pandemic in Jordanian public hospitals. This conceptual paper debates the antecedents that contribute across Jordanian nurses' motivation in online communication behaviors based on a comprehensive literature review. In particular, the paper elaborates on the proposed relationships between transparent communication, symmetrical communication employee organization relationships, and online communication behaviors. Based on the extended discussions of the proposed relationships, the paper also provides an effective framework for future public relations scholarship of understanding employees’ communication behaviors in online sitting. Therefore, identifying antecedents of employee communication behaviors is a very pertinent, timely initiative to restore employees trust and obtain their support during a crisis. This can be done by utilizing a specific mechanism to decrease threats in the public health sector and create positive results, such as positive employee communication behaviors.
Highlights
Online employee communication behaviors have long been portrayed as a double-edged sword that can increase or create a reputational crisis (Lee, 2020)
During the major covid-19 pandemic, which is a significant and unanticipated occurrence that hit the health sector, the health care sectors faced a time of struggle, uncertainty mistrust to regain control over rumors, staff like nurses had a prominent role in refuting rumors and negative information about what is going on (Charoensukmongkol & Phungsoonthorn, 2020)
The current study looks into strategic internal communication's role, as represented by transparent internal communication and transparent communication, in influencing employee communication behaviors during a crisis
Summary
Online employee communication behaviors have long been portrayed as a double-edged sword that can increase or create a reputational crisis (Lee, 2020). Given the fact that more and more staff have adopted social media to share information in problematic situations, it would be valuable to examine the factors that may influence the sharing of their information on social media (Wang, 2020) In this sense, scholars have increasingly studied many factors that can increase the positive staff communication conduct during crises, to name a few, scholars studied leadership process, types of relationships, Organizational justice and individual motives such as vent negative feelings and warn others (Hsiung, 2012; Kim & Sung 2016; Kang & Sung, 2019; Lee and Kim ,2020), as potential drivers directly and indirectly impact employee communication behaviors, when a crisis occurs. Such analysis provides a realistic picture of managing associations in public health care and employee communication behaviors in an online environment during a crisis. it will create awareness for top management, policy makers and government on the needs the organizational reputation management related to internal crisis communication and how it reduces misalignment with nurses to enhance positive voluntary communication behaviors for the healthcare sector during a crisis and their antecedents
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