Online collaboration adoption: A case study in Indonesia' ABC Telco company in Indonesia

Abstract

ABC Telco as the largest state owned telecommunication company in Indonesia with 16,097 employees had introduced online collaboration application named “Olive” to support company's operational activities since the end of 2014. Olive is targeted to change the way of work of every employee to become more effective and efficient. Either of the number of employees who has registered or employees who have been actively using the application is still small, amounting to 12% of the total employees. In order to increase the adoption of Olive, finding factors that affect the Behavioral intention of ABC employee toward online collaboration applications (Olive) is needed. Based on Unified Theory of Acceptance and Use of Technology 2 (UTAUT2), this study proposes a new modified model toward Olive. The measurement tool which consists of 8 constructs and 39 items proposed in this study is valid and reliable. The data to test the model are collected from 526 valid respondents of ABC Telco employees chosen by purposive sampling techniques across Indonesia. The data is analyzed by using SmartPLS2.0 software and the result shows that five independent variables (Performance Expectancy, Social Influence, Habit, Content Quality, Hedonic Motivation) have positive significance influences on Behavioural Intention. While Effort Expectancy and Facilitating Condition have no significance influence on Behavioral Intention. Based on the result of this study, to increase the adoption rate of employees, it is suggested that ABC Company should increase the socialization of applications to employees, add additional features that are entertaining in the application, and use the management as a role model in using Olive.