Abstract
The birth of the internet provided consumers with an entirely new experience in terms of acquiring information, comparing items or prices, and the ability to make purchases via the internet. As a result, online customer behavior is a significant consideration for marketers. To forecast online consumer behavior, marketers must first understand how, where, and why people behave online. This report attempts to examine studies conducted by various academics in order to determine which internet channels consumers use at different stages of the buying decision process (BDP). The study will therefore provide a better understanding of why and how online consumers make purchasing decisions (BDP). It will be useful in developing a customized and more effective marketing strategy. Customers' perceptions of internet shopping were explored in this research article. KEYWORDS: Key words: Purchasing Decision, Goods Value, Purchasing, and Purchasing Modes
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