Abstract
Major objectives of study were to find out perception of college students about online business and to identify the challenges in online business. This study intended to explore the challenges of college students with or without disabilities which they experience in online business. This study was qualitative and exploratory. The sample included college students with or without disabilities (N=15), , selected through purposive sampling technique. Self-developed semi-structured interview was used as an instrument. Validity of instrument was assured by expert opinion (N=03). Reliability of instrument was confirmed through an extensive literature review. Data was analyzed through thematic analysis. Three major themes were drawn from the thematic analysis i.e perception of students, challenges in online business, and strategies for students regarding online business. Findings revealed maximum participants reported online business is not easy for them because of financial shortages. Study recommended the support of government to promote online business for college students.
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