Abstract
This study intends to gain an exploratory insight into the behaviours of young adults (18-25) which affect their responses to online banner adverts. By utilising the consumer-controlled focus of the Interactive Advertising Model and incorporated functional behaviours of the internet motives and modes as the pivot of the study, enabled the ability to facilitate a core behavioural understanding of the targeted cohort as well as key associated factors. In addition, brief, yet constructive recommendations in relation to this study are presented for the business community.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have