Abstract
Given the great interest and impact generated by the previous article on the “Widiba Bank” case study published in this journal, the authors intend now to provide more insights on the analysis of the current Italian framework. A PESTLE analysis is therefore carried out to identify the main financial and environmental alternative strategies. The object of research is the chosen company Widiba Bank because, despite being a latecomer in the Italian online banking industry, its success demonstrated the importance of the adoption of targeted strategies in the digitized world. The performed analysis PESTLE allowed to provide many insights from different perspectives. The paper then confirmed the analyses by comparing the last 5 years’ performances (measured by the ROE ratio and Deposits Growth as Inputs, and Assets Growth as an Output) of the Italian Online Banking industry (average of the years 2016-2019). The data are retrieved from the Italian Public Registry of Incorporated Companies (managed by the Italian Chambers of Commerce) and processed using the DEA SOLVER software. This article strategically enhanced the knowledge of a previous one focused on the same bank by providing different perspectives and, therefore, a comprehensive view of the Widiba bank case study. It, therefore, aims at producing useful resources for business schools, practitioners, and experts.
Highlights
Less than one year ago the article «The rise of online banks in Italy “WIDIBA Bank” Case Study» (Faccia et al, 2020) [1] was published, and many researchers already downloaded and cited it, demonstrating the high interest in the topic
Given the great interest and impact generated by the previous article on the “Widiba Bank” case study published in this journal, the authors intend to provide more insights on the analysis of the current Italian framework
The object of research is the chosen company Widiba Bank because, despite being a latecomer in the Italian online banking industry, its success demonstrated the importance of the adoption of targeted strategies in the digitized world
Summary
Less than one year ago the article «The rise of online banks in Italy “WIDIBA Bank” Case Study» (Faccia et al, 2020) [1] was published, and many researchers already downloaded and cited it, demonstrating the high interest in the topic. A further analysis, using the PESTLE approach (Starnawska, 2021) [2], is carried out, aiming at better defining the context in which “Widiba Bank” is operating. Opening an online bank account is valuable for many reasons. Thanks to technological evolution and internet banking it is no longer essential to have access to a physical bank to open an account, manage it or carry out banking transactions. Online banking ensures access 24 hours a day, 7 days a week from any device connected to the internet (smartphone, smartwatch, tablet, etc.)
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