Abstract
An advantage of online auctions is the ability to offer an item at auction while simultaneously using other offline and online channels. Despite the potential of interactions between channels, little is known regarding how multichannel-retailing strategies may influence outcomes for online auctions. Using data collected from eBay Motors and dealer websites, this paper examines how resources and capabilities of sellers related to multichannel retailing influences online auction outcomes--with findings indicating that auction outcomes are influenced by seller activities in other channels. In particular, this paper finds that the quality of the retail location (accessed through the total household income for the surrounding 30 miles of the seller's location) and the seller's electronic commerce capabilities (accessed through the seller's website and use of other online channels) are each associated with increases in auction sale price, a lower percentage of auctions in which the reserve price is met (closing ratio), and a lower percentage of vehicles which sell through the online auction channel (sell-through ratio).
Published Version
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
