Online and Social Media Presence (Facebook, Twitter, Instagram, and YouTube) of Civil Associations, Mutual Associations, and Foundations in Argentine Nursing

Abstract

Social media has experienced an unprecedented boom in recent years and its impact on today's society is undeniable. Social media has changed the way people communicate, relate and inform themselves. In the academic world, social media has also acquired great relevance, especially in the field of scientific societies. This article aims to analyze the presence of Argentine organizations in the field of nursing on social media. The study included a list of Argentine organizations in the field of nursing obtained from official databases at Ministerio de Justicia y Derechos Humanos. Those organizations (Civil Associations, Mutual Association, and Foundations) whose keywords were related to nursing were selected. 95 organizations in the nursing field were registered, of which only 24 (25.2%) had a website accessible from the internet. 95 organizations in the nursing field were registered, of which only 24 (25.2%) had a website accessible from the internet. Only 39 organizations had a presence on at least 1 social network. The results of the study revealed that there is a low presence of these organizations on social media, with only a small percentage having profiles on Facebook, Twitter, Instagram, and YouTube. Additionally, these organizations had a low number of followers on their social media profiles. This highlights the need for these organizations to enhance their social media strategies to increase their visibility, impact, and engagement with their audience. Improving their social media presence can also help these organizations to better promote their research, knowledge, and scientific developments, thus contributing to the advancement of the nursing field.