One-Gate Public Service for Developing Local Wisdom-based Tourism in Banyumas, Central Java: An Alternative Solution

Abstract

This paper aims at analyzing the development of tourism at the local level. Recently, tourism in Indonesia becomes the mainstay for increasing regional income as well as functioning as the tool of environmental conservation, both the natural and social environment. However, local tourism in Indonesia has not been developed to its full potential because the government heavily does the promotion only without considering the sustainability of the environment itself. In this case, tourism is merely used as a commodity or marketable goods simply to raise regional income by ignoring the environmental sustainability that leads to environmental damage. Institutionally, this can be seen from the presence of the Indonesian Tourism Promotion Board or Badan Promosi Pariwisata Indonesia (BPPI) that are focused on promoting national and local tourism. As a matter of fact, the development of tourism needs an intergovernmental management from the related ministries. Unfortunately, each ministry is not integrated in a single institution functioned to coordinate all ministries involved in tourism development. Therefore, it is very important to set up an institution in charge of developing tourism from the national level to the local level by utilizing local wisdom respectively, including the development of tourism in Banyumas, Central Java.