ONE VILLAGE ONE DESTINATION MODEL IN ECONOMIC DEVELOPMENT OF BANTUL TOURISM VILLAGE

Abstract

INTRODUCTION:Regional economic conditions are more open, it is certain that the future development of the village will continue to provide a more complex challenge. Simultaneously, many parties encourage and acknowledge that the village has a large role for the city and the integrity of the nation (Komppula, 2015). The government seriously has launched a variety of rural development programs, such as the program areas of food, underdeveloped villages instruction program, integrated development between villages program, command movement prospered program, guidance mass, the intensification of the mass, particular intensification, the provision of assistance credit farming program, and Master Card effort people to improve livelihoods of our people (Trisaktiyana, 2016). However, still, to this day, many villages remain undeveloped, underdeveloped and poor. (Tampubolon, 2016).Poverty leads to unrest social economics through various ways such as (1) increase the burden of the government and the surrounding community, (2) poor quality and productivity of society, (3) low community participation, (4) the emergence of communities with violence, (5) the decrease of public order and public tranquility and (6) the decline in the quality of future generations, and on the other (7) accretion of new labor force naturally adds to the long line of open unemployment. Therefore, it is natural that rural economic development becomes a top priority in the plans, strategies and policy to break the chain of poverty and unemployment in rural areas.For creating a dual effect on employment opportunities and welfare, it is necessary to develop village-based containers. Every village has a potential to increase its independence. Thought for the formation of selfsufficient villages starting from the village's ability to meet people needs and has an abundance of production to be marketed at the local, regional, national or international (Kamat, 2012)Model OVOD (One Village One Destination) is an approach to rural development potential to produce tourism products that can compete on the international market, while still having a unique characteristic of the area. The resulting product is a product that uses local resources, both natural resources, and human resources (Larasati and Susanto, 2014) that fully involves the participation of rural communities by increasing the capacity of communities; (1) increase sustainable quality resource management, (2) increase availability of goods and services to maximize their resources in a sustainable manner; (3) improve the distribution and access to goods and services produced by the public; (4) improve the quality of goods and services; and (5) will ultimately improve the quality of life (Trisaktiyana, 2016). Three basic principles OVOD movement: First, the extent of the market, namely the development of rural tourism approach aims to improve, develop and market tourism products could be a source of pride to local communities, especially those that could be marketed to both domestic and abroad. Secondly, the independence and creativity of people can increase and creatively produce products that have selling power. Thirdly, the development of local human resources should be a synergy with the local government, private sector and other productive society.Model OVOD using the target focus area focused on aspects of both human and natural resources in the development of integrated management systems. The integration of human ecology form a community of social ecosystem in the order of elements of the environment as a whole and complete unit interplay in the form of balance, stability, and productivity of the environment. Therefore, the choice of OVOD model in the economic development of tourism becomes a real picture of the integration of the program and the internal dynamics of a village.OVOD model implementation is done by mapping the potential of natural resources and the environment, developing the potential and capability of human resources at the village level as dynamist of the local economy, as well as member-empower local communities to manage the potential village and thus increasing the added value. …