Abstract
The beginning of 2023 was politically agitated in Brazil. The year started with the inauguration of newly elected president Luís Inácio Lula da Silva. The ceremony culminated with the climbing of the presidential palace’s ramp, bringing together various representatives of Brazilian society, such as indigenous people, women, disable people, and workers. The following week the same place became the stage of undemocratics acts. The upheaval was broadcast live by various TV and internet channels, such as GloboNews and Jovem Pan. Based on the French approach of Discourse Analysis, we found that the same fact generated very different coverage and interpretations, depicting contradictory expectations for the future of the country. These various interpretations reflect the ideology of each channel, feeding the audience’s polarization in the political moment Brazil is experiencing, with just over half of the population supporting the elected government and the other fighting and defending far right ideals, currently represented by voters of former president Jair Bolsonaro.
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