Abstract
This paper examines a number of recent communication studies deal ing with persuasive message strategies, both to identify some of the major findings to date and to underscore some of the important conceptual and procedural problems to be faced in future research. The paper centres on three major areas: (1) the development of a typology of persuasive message strategies; (2) the effects of situational factors on the choice of persuasive message strategies; and (3) the influence of individual differences in persuaders on the selection and use of persuasive message strategies.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
