Abstract
CIS (Corporate Identity System) is introduced from western countries in early 80s in 20th century. CIS, as the practical science, has important significance in western modern corporate management. It does exert imaginable effects on the operation of general corporate marketing.
Highlights
corporate identity system (CIS) (Corporate Identity System) is introduced from western countries in early 80s in 20th century
In the ring of new century, people pack off the 20th century that has ever created the splendid material civilization and greet the new mystery 21st century that will bring people into an unheard-of non-material society
What is on earth “non-material society”? The so-called non-material society refers to the digital society, the information society, or the service-oriented society that has been mentioned frequently
Summary
CIS (Corporate Identity System) is introduced from western countries in early 80s in 20th century. As an important component of information revolution and a signal, is an inevitable trend in the development of human society and material civilization. Unique, and touching visual signals, corporate identity system can transfer the spirit of corporation, and help the corporation to communicate with people and society. Corporate identity system has already become a powerful weapon that helps corporation to improve its fame in fierce market competition and generate a brand effect.
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