On the value of “God” and thus of nature: Ethicality, meaningfulness, and usefulness of monetary valuation of ecosystem services and natural capital

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The Economic Monetary Valuation (EMV) of Ecosystem Services (ESs) and Natural Capital (NC) has been proposed and pursued by several scholars as an effective way to make the vital role of Nature evident and appropriately accounted for in our complex relationship with Her. Other scholars have negatively reacted to this approach, considering it an unethical commodification of Nature that can only lead to a “shopping mall” view of Her, meaningless and even dangerous. It has been said that by following this same line of thought, the next step might be estimating even God's value. In this sense, the EMV of ESs&NC would resemble some “laical blasphemy.” We argue that “God,” when viewed as synonymous with the “willingness to pay” to perpetuate religious faith and as an attractor of religious tourism and pilgrimages, is a terrific economic asset whose value can be estimated in monetary terms. We assessed “God” ‘s EMV (in the previously specified sense), showing that this more mundane appraisal is neither necessarily unethical nor diminishes the sacred and immaterial relevance of religions and beliefs. Thus, we consider by analogy that although the value of Nature, like that of “God,” can never be entirely accounted for by monetary estimation, the EMV of ESs&NC is ethically acceptable. Moreover, the successful application of EMV to NC&ESs supports its usefulness and effectiveness in showing, beyond any reasonable doubt, that Nature counts by making us healthier, wealthier, and, last but not least, happier through both material and immaterial goods, services, and experiences.