Abstract

Nowadays, more and more people infatuated with Chinese culture. Chinese elements with her unique charms are sweeping across the fashion stage. The elements which can represent the characteristics of the Chinese culture have become the designer?s new favorite. How to integrate Chinese elements with fashion elements? How to use Chinese elements in product design with the contemporary aesthetics concept and contemporary art forms? It is worth thinking and trying by designers. This paper explores the use of Chinese elements in product design from the perspective of fun spirit. In the context of the consumerism and the entertainment culture, design is also a kind of entertainment activities. Design is fun, and fun is also design. The originally serious Chinese elements should now show the fun.

Full Text
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