Abstract

The Coronavirus Crisis and the Fourth Industrial Revolution, as the main drivers of global trend changes, have called for new scientific approaches to understanding the “new normal.” Theories based on the values of methodological individualism have shown their limitations and even their insolvency in the face of the new challenges. The virus was most successful in its spread where it encountered an individualism that had degenerated into egoism. The emergence of Noonomy, among other concepts, was a reaction to the insufficient potential of existing theories in the face of the challenges of the new era. The theoretical model of Noonomy relies on a perfect technology that provides citizens with the necessary benefits of life and frees them from the need for forced labor in production, and on new people, with creative motivation at the forefront and free from individualism. The article focuses on the fact that the transition from the current state of the economy, economic science and economic man to Noonomy and creative man is a great distance from the transitional states. The necessity of their research represents a global scientific task. The author justifies the necessity of such research, highlights some existing transitional forms and notes the emergence of new forms based on an evolving reality.

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