ON THE STRUCTURE AND CLASSIFICATION OF TYPES OF STRATEGIC BUSINESS POTENTIAL

Abstract

Abstract. The strategic potential allows organizations to identify opportunities to achieve important goals in the future, detect threats and improve the efficiency of any business. Ensuring business efficiency and competitiveness now and in the future depends on the quality of strategic potential management. Therefore, the question of a deeper study of the strategic potential is important for Ukrainian businesses. The purpose of the article is to propose a classification of types of strategic business potential and systematize of structural characteristics of strategic potential. Research methods: generalization, analysis, synthesis, induction, deduction, and systematization to identify structural characteristics of strategic potential, to reveal a classification of types of strategic business potential, form conclusions; tabular representation for visual display of research results. In the process of strategic management, it is important to understand that the strategic potential can be classified according to the following criteria: regarding the environment, the level of profit generation, the visibility of components, and the form of existence; regarding market development, and the company’s resources. The author developed a classification of the strategic potential of a business by the orientation of the activity; regarding areas of activity; according to the obtained business results and the level of compliance with the formulated strategic goals; according to the level of implementation; regarding the impact on business activity and development; according to the degree of originality; according to the possibility of forecasting the process of realization of strategic potential; according to the ability to solve the task. The criteria of systematization of structural characteristics of strategic potential should include types of internal aggregate (composite) variables of strategic potential; types of local potentials as a set of resource components; types of partial potentials; types of components of strategic potential based on the organizational structure; types of functional and resource spheres outlining the strategic potential. These aspects are necessary for studying the process of strategic potential management, as well as strategic management of business development in general, increasing the competitiveness and efficiency of the organization. Keywords: business, strategic management, organization, strategic potential, systematization, structural characteristics, classification, resources, development, resource support.