Abstract
The purpose of business negotiation is to change the relationship between each other through the exchange of interests, exchange views through the form of business negotiation, in order to achieve a process of seeking common ground for cooperation. Business negotiation is a relatively complex negotiation process, not only to clarify and safeguard their own rights and interests, but also to consider the economic interests of the other side. Therefore, business negotiation is like a game of rights, through various ways to achieve their own purposes, in order to obtain the maximum economic benefits. Both parties in business negotiations need to work together to achieve a win-win goal. While maximizing their own economic interests, they can also maintain the position of both parties based on mutual benefit, which is the goal pursued by all enterprises. In this paper, the negotiation skills required for business negotiation and its profound connotation are studied as follows.
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