Abstract

Through a content analysis of President Donald Trump’s 2018 tweets, results revealed that his most prominent tweets were about the Mueller probe/Russia investigation, a topic which polled as one of the least important issues to the American people in a 2018 poll given by NBC News/Wall Street Journal. Although the results reveal that what the President deemed as most important didn’t match rank wise with the American people, everything he tweeted about was issues included in the 2018 poll—a strong indication of agenda-setting occurring between Trump’s tweets and the minds of the American people. In addition to frequency of tweets, Trump’s stance/tone regarding the poll topics were examined. Those findings showed that during natural disasters and mass shootings, the President offered some moments of consoling to the nation, but they were not absent of malice. Additionally, Trump’s tweets heavily criticized and questioned the validity of the Mueller investigation, bolstered his way of handling the economy, immigration, and trade and criticized any and all whose words and/or actions were in opposition to him and/or his administration.

Highlights

  • Infamous for his use of the social media account Twitter to win the 2016 election against Democratic candidate Hillary Clinton, President Donald Trump has continued to use the medium while in office to communicate his agenda for the country and everything else in between (Johnson, 2018)

  • Content Analysis Content analysis is the specific method of analysis being used in this study as it was used by several other studies included in the literature review which examined the use/impact of social media

  • Topics and Timeframe of Tweets Collected The following is the specified timeframe of collection/analysis for each event derived from the 2018 NBC News/Wall Street Journal Poll and a list of the keywords used to search President Trump’s tweets via his Twitter account page--@realdonaldtrump

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Summary

Yolanda Denise Campbell

In addition to frequency of tweets, Trump’s stance/tone regarding the poll topics were examined. Those findings showed that during natural disasters and mass shootings, the President offered some moments of consoling to the nation, but they were not absent of malice.

INTRODUCTION
Mass shootings
Natural disasters
The Mueller probe
The MeToo movement
RESULTS
One unfair tariff deserves another
Full Text
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