On The Role of Minimalism in Graphic Design

Abstract

In today's information age, information is becoming more and more complex, and people need to get information quickly, so the minimalist design style is attracting people's attention more and more, and its unique design style is also attracting people's attention, becoming a design trend, or even a fashion trend. Minimalist design style upholds the principles of simple form, simple color, and adherence to “function first”, and the form is not rough, but more refined. We hope to show the simplest and most beautiful forms with little content, giving people unlimited imagination, not rough and at the same time look advanced, full of rhythm and without a lot of rhetoric. The result is a natural feeling of “back to basics” and a visual flair of “less but more”. In today's graphic world, the “less is more” minimalist style is highly sought after and popular. Minimalism is used in many different fields, including interior design, graphic design and architecture. Minimalism in graphic design is most evident in the simplification of type, graphics, color and typography to give a sense of visual comfort. The purpose of the graphic design discipline is to analyze the expression and application of minimalism in design.