ON THE ROLE AND THE DETERMINANTS OF INTERNAL ORGANIZATIONAL COMMUNICATION

Abstract

Internal communication is important for organizations because it creates a conducive organizational climate for performance. However, internal organizational communication did not receive proper attention in organizational management, nor the resources required for effective implementation. We proposed a framework to analyze organizational communication by establishg its determinants and its role. As a consequence, the management of organization will be able to improve the internal communication. In our study, conducted in a large Romanian organization, we analyzed two factors that influence the internal organizational communication: organizational culture and leadership exercised in the organization. Due to its essential role, in transmitting information and ensuring a climate leading to performance, organizational communication must occupy a central place in the organization's top management concerns.