Abstract

© 2018 by the author(s). Urgent action is required to address threats to ecosystems around the world. Coral reef ecosystems, like the Great Barrier Reef (GBR), are particularly vulnerable to human impacts such as coastal development, resource extraction, and climate change. Resource managers and policymakers along the GBR have consequently initiated a variety of programs to engage local stakeholders and promote conservation activities to protect the environment. However, little is known about how and why stakeholders feel connected to the GBR nor how this connection affects the proenvironmental behaviors they undertake. We present the results of 5891 surveys and show that the attitudes that residents, tourists, and tourism operators have about the GBR are closely tied to the behaviors and activities they take to protect the environment. Our findings suggest that the responsibility, pride, identity, and optimism that people associate with the GBR are significantly correlated to several proenvironmental behaviors, including recycling, participation in conservation groups, and certain climate change mitigation activities. Respondents who feel the strongest connection to the GBR take the most action to protect the environment. Tourism operators who strongly identify with the GBR take more action to protect the environment than those who do not. Encouraging individual identification with the GBR via targeted messages and engagement campaigns may assist not only in GBR conservation, but a wider sustainability movement as well. A better understanding of the individual attitudes and beliefs held by local stakeholders is a key first step toward effective communication to influence conservation activities.

Highlights

  • Ecosystems around the world are degrading due to human impacts such as unsustainable agricultural practices and environmental degradation (Perry et al 2010, Vörösmarty et al 2010)

  • We present the results of 5891 surveys and show that the attitudes that residents, tourists, and tourism operators have about the Great Barrier Reef (GBR) are closely tied to the behaviors and activities they take to protect the environment

  • Our findings suggest that the responsibility, pride, identity, and optimism that people associate with the GBR are significantly correlated to several proenvironmental behaviors, including recycling, participation in conservation groups, and certain climate change mitigation activities

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Summary

Introduction

Ecosystems around the world are degrading due to human impacts such as unsustainable agricultural practices and environmental degradation (Perry et al 2010, Vörösmarty et al 2010). Global marine fisheries catches are in decline (Pauly and Zeller 2016), supplies of freshwater for agriculture are shrinking due to climate change (Grayson 2013), and an expansion of road networks is drastically intensifying habitat loss and resource extraction (Laurance et al 2014). Tropical habitats such as coral reefs are complex social-ecological systems (SES) that are vulnerable to human impacts (Anthony et al 2011, Frieler et al 2012). Urgent action is required to sustain the integrity and productivity of the GBR (Hughes et al 2010), with the recent severe mass coral bleaching events in 2016 and 2017 (Hughes et al 2017)

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