Abstract
This study investigated the relationship between green entrepreneurship intention (GEI) and green entrepreneurship behavior (GEB). The study explored how university education support and green consumption commitment (GCC) moderate the relationship between green entrepreneurship intention and the GEB of university students in Ghana. The researcher used a quantitative approach. A total of 420 responses from the university campuses in Ghana were acquired through a purposive sampling method. A structural equation model was established with the help of AMOS 18. Confirmatory factor analysis was used to assess the goodness of fit of the hypothesized model, the construct validity was evaluated, and the model had an acceptable fit. The results indicated that GEI positively influenced GEB. High university education support yielded a more substantial effect. This finding supports the notion that UES and GCC moderate the relationship between GEI and GEB. The research was limited to a survey questionnaire. The researcher acknowledges that the research was carried out in Ghana, and for generalization purposes it is recommended that the pool of university students surveyed should be extended to cover more countries in Africa, or a comparative study should be conducted that includes Ghana and some European countries.
Highlights
It is worth noting that much of the literature on green entrepreneurship is devoid of empirical research
The current findings help to supplement andGreen provide novel insight into the and green entrepreneurship behavior were examined in the study framework at the intensame link between green entrepreneurial intention and behavior
The study contributes to the understanding of how entrepreneurial intentions can be tion and green entrepreneurship behavior were examined in the study framework at the transformed intostudy a green venture for students
Summary
It is worth noting that much of the literature on green entrepreneurship is devoid of empirical research. Theoretical debates that have erupted in recent years as a result of increased interest in this subject have undoubtedly contributed to a better understanding of the phenomenon. Individuals cause damage that needs to be curtailed. Environmental degradation costs Ghana 10% of its GDP. Air pollution alone was equivalent to 42% of its GDP in 2017. The cost of environmental degradation to Ghanaian society is estimated to be USD
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