Abstract

At present, there are many problems in the English translation of ChangZhuTan stores, which is not conducive to the international development of ChanZhuTan. Under this background, colleges in ChanZhuTan should innovate the practice teaching of English translation students. Taking “analyzing and solving the problem of English translation of ChanZhuTan store name” as the basic starting point, this paper carries out English translation practice through various ways to improve students’ ability to apply theories in English translation and cultivate their sense of social responsibility. This paper first briefly reveals the problem of English translation of ChanZhuTan store names, and then elaborates the strategies of innovating the English translation of ChanZhuTan store names.

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