Abstract

Social identity theory offers a means to understand attitudes about wolves, with consequences for management support. Using data from a mail survey about wolves, we explored relationships among seven identities (i.e., wolf advocate, hunter, environmentalist, nature enthusiast, farmer, trapper, conservationist) using multidimensional scaling (MDS) and principal components analysis (PCA). We examined how identities correlated with political ideology, trust in a wildlife management agency, wildlife value orientations (WVOs) and attitudes about wolves, and we evaluated whether WVOs mediated the relationship between identities and attitudes. PCA suggested two factors in identifying relationships among stakeholders, while MDS and correlations found diversity among stakeholders beyond these factors. Hunter identity was most strongly associated with a domination WVO and conservative political ideology. Farmer identity was most strongly associated with agency distrust and negative wolf attitudes. Wolf advocate was most strongly associated with a mutualism WVO (i.e., beliefs that humans are meant to coexist in harmonious relationships with wildlife), agency trust, and positive wolf attitudes. Conservationist identity was positively correlated with all other identities. WVOs partially mediated the relationship between identities and attitudes.

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